Good topic Murray...
definitely it's hard to lose clients but we all will.
I think it's about 15% loss per annum due to reasons other than dissatisfaction etc (eg, moved, died ...)
Sending out a survey is a great idea. But you'll need thick skin to do it so well done on that front.
We find that a really efficient rebooking reward system helps minimize our losses. We print a $5 reward voucher for clients that rebook upon leaving. I know some salons do a 10% discount reward on the next service which in my opinion is business suicide. Doing a set $ number is real to the client whereas a % is fictional until applied at a latter date.
So my first tip is to rebook so that you don't lose them to start with.
This is a brainstorm some lets all toss an idea into the ring everyday if possible until we exhaust the topic
