ive only ever worked professionally with loreal, i meddled with color from priceline and hairhouse warehouse b4 i was an apprentice but loreal really is amazing after 6 months of working with it and 2 academy courses i feel really really confident with it, loreal really have revolutionised hair colour into the 21st century although i am a fan of the old odour of colour most clients aren't,just today i walked past a salon and could smell the wella fumes wafting out, loreal is pleasant to smell and at the same time its conditioning the clients hair aswell as colouring and it always provides the results